How to Build a Simple Skincare Routine

01. Give the basics a place

The American Academy of Dermatology (AAD) recommends a simple foundation: cleanse, moisturize, and protect your skin from the sun. A targeted serum can sit within that foundation to address the visible skin goals that matter to you. An effective routine does not need a long list of overlapping products.

Give each product a clear job. In this routine, the cleanser prepares the skin, the serum provides targeted care, the moisturizer supports hydration, and sunscreen protects during the day.

Sources: AAD: Skin care on a budget

02. Keep cleansing gentle

Choose a mild cleanser without abrasive particles or alcohol. Use lukewarm water and your fingertips, rinse, and pat dry with a soft towel. Scrubbing or using rough cleansing tools can irritate skin.

The AAD advises washing in the morning and at night, and after heavy sweating. If you have questions about how often to cleanse or what suits your skin, a dermatologist can help you adjust your approach.

Sources: AAD: Face washing 101

03. Target with a day or night serum

Serum is the targeted step in the routine. Apply it after cleansing and before moisturizer, following the product directions. Choose the formula around a defined cosmetic goal—such as the appearance of uneven tone, texture, redness, pores, blemishes, or fine lines—rather than layering several serums without a clear purpose.

Morning and evening can call for different support. A Day Serum belongs under moisturizer and sunscreen; a Night Serum belongs under moisturizer before bed. NUVÉE uses separate personalized day and night formulas so each step can be built around the skin’s visible signals and the needs of that time of day.

When starting a new serum, test it on a small area first. The AAD recommends applying a new skincare product to a test spot twice daily for seven to ten days before wider use. If irritation develops, wash it off and stop using it; seek a dermatologist’s help for a severe or persistent reaction.

Sources: AAD: How to test skin care products

04. Make room for moisture

Moisturizer helps retain water in the skin. Apply it while skin is still damp after cleansing. Oily skin can need moisturizer too; look for products suited to your skin type, including labels such as ‘non-comedogenic’ if clogged pores are a concern.

Think about the experience as well as the label. Is the texture comfortable? Does the product fit your budget? These are practical questions to ask when choosing something you plan to use regularly.

Sources: AAD: Skin care on a budget

05. Make sun protection a daily habit

Choose a water-resistant, broad-spectrum sunscreen with SPF 30 or higher. Apply it before going outdoors, covering exposed skin, including often-missed areas such as the ears and neck. Follow the label for how much to use and allow about 15 minutes before sun exposure.

While outdoors, reapply every two hours and immediately after swimming or sweating. Cloudy weather does not remove the need for sun protection. Combine sunscreen with shade and protective clothing. A daytime serum is not a substitute for sunscreen.

Sources: AAD: How to apply sunscreen · AAD: Skin care on a budget